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Shopping cart best practices

When it comes down to shopping cart implementation and design, bringing into play a collection of best practices and minding a set of critical factors can facilitate a successful strategy designed to boost sales effectiveness and volume, increase revenue and drive customer loyalty.

It's easy to see how control over the look and feel of the cart in concert with the purchase flow process needs to be considered a key aspect of optimizing the shopping experience, especially in scenarios in which services are outsourced to an ecommerce platform provider.

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